A Clockwork Orange with a Fuse
In a move reinforcing the idea that one man’s trash is another man’s hustle, entrepreneur Wang Ming has flipped countless sets of discarded novelty lederhosen into the centerpieces of an original board game. A brainchild of the Chinese manufacturer-by-trade, ‘Smack the Lion!’ seems like a cross between Monopoly’s Chance cards and medieval warfare. The rules are simple: each member of the family straps on the traditional Dutch yodeling garment, deep orange and accented by a lion’s tail, before trying his or her damndest to avoid death.
Where did the pants in question come from? The stands of a German soccer stadium, in case you’re curious. Looking to cash in on free ad space while supporting the Netherlands’ national soccer team, Dutch brewing company Bavaria doled out the lederhosen to spectators of World Cup ‘06 who bought enough of their beer. At the game, officials told these fans to drop trou if they wanted to stay since the offending pants featured the logo of a non-sponsor company.
Feel free to add your own dubbing as you watch the commercial, as well as a more thorough explanation of the game’s rules.
*props to blog Scary Toy Clown for not only unearthing, but following up on the above story
