Dr. Bronner’s Magic Soap Sues
Following the Organic Consumers Association’s revelations that so-called “organic” or “natural” product brands were actually made with toxic chemicals such as 1,4-dioxane, Dr. Bronner’s Magic Soaps has sued numerous companies in the industry that it accuses of using misleading labeling to deceive consumers. The lawsuit is meant to encourage the named companies (see list below) to either reformulate their products to eliminate the petrochemical materials, or to change their labeling and stop using the words “organic” or “natural” on their products.Companies sued by Dr. Bronner’s include Estee Lauder, Ecocert, OASIS, Stella McCartney’s CARE, Jasön, Avalon Organics, Nature’s Gate, Kiss My Face, Ikove and others. Each of the companies being sued, says Dr. Bronner’s, are using potentially dangerous chemicals that certainly don’t qualify as natural or organic. The product categories include shampoo, body wash, liquid soap, skin cleansers and other personal care products.
