The Birth of The Cool
“The War had left a population bereft of resources in the UK while America ruminated on the birth of consumerism. Rumblings of discontent were heard the world over, but it was perhaps in Great Britain that the most visually beguiling teenage cult of all time was to be born: The Teddy Boy.”
Catch the rest of this story, written by Chris Sullivan, and many others in Frank Book 34, guest curated by Zoltar the Magnificent. Look for the Book at Flagship Retail Network™ Locations soon!

















