DoubleDown Crack Vial Polo

DoubleDown has a history in street wear that dates back to 1997. That means they've been around longer than Frank, a feat in it's self. As of late, they've re-emerged with a new crop of product that challenges the consumer to think a bit. Their new wears are Polos that have a crack vial as their logo, an ingenious idea indeed. The hang tag has a little questionnaire on it that asks the consumer to check the boxes that describe the effect crack has had on their life. We're all about clothes that have a message, and Double Down comes through with some right here.

Check the first paragraph of their press release:

New York City, (28 May 2009) – Not giving a Mother &*$% is Job #1 here at DoubleDown.  While digging through the crates for those juicy styles you love, the question arose:  Why are we not dealing with the major issue that touched all our lives?  C-R-A-C-K.  Rock, Base, Jumbos, Red Caps, Woolas…and it goes on.  Never being ones to back down off a good idea, the brain trust set to task.  After years of development...and several martinis later…the fruit of our labor is unveiled.

Check out the shirt below, and a picture of the (nicely designed) inner hem after the jump...

Check out DoubleDown on the web here