B-Ware - "Where's Waldo"

Haleiwa, Hawaii - July 27, 2009 - Hawaii based clothing and lifestyle brand B-Ware has recently launched its "Where's Waldo" print ad campaign. Inspired by the popular "Where's Waldo?" series of illustrated children's books, B-Ware's Where's Waldo ads will feature densely packed, action filled vignettes with narrative and a compelling setting. Each ad will have a different setting and tell a story. B-Ware is progressive clothing and lifestyle brand that is successfully filling the gaps between street, surf and skate cultures. Working from their home base on Oahu's North Shore in Hawaii, B-Ware is steadily cranking out fresh batches of apparel products that include boardshorts, t-shirts, knits and an assortment of cut and sew pieces. B-Ware can be found at top boutiques and select surf shops throughout Hawaii such as Aloha Army by In4mation, and the mainland US. Only into their third season, the brand is already quickly gaining a buzz amongst those in the know within the surf, skate, and streetwear communities. B-Ware batches continue to sell out. More info at bwareville.com