Reluxe NYC

A true urban brand, Reluxe started on the streets and stoops of NYC in 08' and has since evolved into one of the top emerging street wear lines on the cusp of blowing up. Founder Phil Wong got his start helping out on designs for famed Reason Clothing. With the support of the good people at Reason, Wong branched out and started Reluxe, eventually recruiting homie Andre Lentz.  With their recent hat colab with EstateLA, Reluxe seems to on top of their hustle right now. If you hit up any Bushwick loft parties this summer, they you definitely noticed Reluxe's Lurkers tee's. The NY Lurkers movement has garnered support from many in New York's underground music and party scene. Detesting conventional takes on style, the Lurkers movement emphasizes creativity and urges people to be true to their grimeyness. Positive things seem to be in the works for Reluxe. They're currently experimenting and getting ready for their Spring collection. They also have some collaborations with Reason said to drop in a few months. Check out their products and be sure to stop by their site to peep their latest drop.