Eric Jackson for HEX

Off the back off their latest Lookbook, smart/cool-guy accessories brand HEX have just signed Eric Jackson, also known as "Ejack," a rider sponsored by Nike among others. When he's not tearing up the slopes, the moustachio-d hero can be found in the Mammoth Mountain area where he was raised, pursuing other great out-doorsy pursuits like fishing.

“Practically everybody who sees my iPhone asks me where I got the case," says Eric. "It feels so good to be a part of a brand that supports me and makes such fresh products… The sky’s the limit!”

See the kind of accessories he's talking about here.