Frank Book Archive

The Seventh Letter was founded in 2000 by the rumored leader of the infamous West Coast graffiti crews AWR MSK to act as a platform for crew members to showcase their work in the form of fine-art exhibitions, apparel, and other special projects.

Since 1999, the Gumball 3000 Rally has redefined grand touring for the modern era, creating a new genre of entertainment by combining the world’s most eccentric and influential characters with the most incredible cars ever built, for an eight day, 3000 mile road trip. The attraction of the Gumball transcends social barriers, appealing to the adventurer in all of us, regardless of status or wealth.

With vast sections of the Middle East marred by violence and struggle, many Westerners view the region as a chaotic, lawless land. Without delving into the West’s role in the chaos, most would agree that popular Western opinion of the Middle East is overwhelmingly negative, and often informed by what is covered in the mainstream media. While portions of the Middle East are embroiled in serious conflicts, the region is also home to some of the oldest and richest cultures in the world.

Surf legend Herbie Fletcher has carved out an impressive reputation over the last half-century, 
honing his skills as a surfboard designer, filmmaker, business entrepreneur, artist, and of course, 
big wave rider. Growing up in Pasadena, California, Herbie decided at an early age that he wanted 
to dedicate his life to surfing.

Hip-hop has seen more flash-in-the-pan acts over the last twenty years than any other musical genre. Rappers pop up on the mainstream landscape like dandelions, most failing to achieve critical or commercial success before they are plucked and tossed aside. But for every heap of over-hyped emcee that gets weeded out, there is a small crop of truly talented artists who have proven themselves worthy of constant shine in a crowded garden.

A global muse, deep in fashion, music and art, currently making a living as an über-stylist, sculpting singer Rihanna into an icon—Lysa Cooper partnered with Frank151 to explore her not-so-hidden passion: Erotica.

Two decades ago, a tight-knit group of Samoan-American brothers put a shotgun to the back of West Coast rap and introduced themselves. Boo-Yaa T.R.I.B.E. had arrived, claiming their territory next to a dense crop of budding superstars including Cypress Hill, Ice T and N.W.A. Like so much powerful music, Boo-Yaa grew out of a potent blend of rich culture and stifling adversity. Having escaped the vicious Los Angeles street-scene they once perpetuated, the T.R.I.B.E. continues to build on an already prolific and multifarious career.

Like a candy shop of provocative colors, lavish fabrics and lashings of dementia, Dan Macmillan’s brainchild, Zoltar The Magnificent, represents the twisted future of Britain’s once-sheltered youth, now that the seams of respectability have begun to stretch. Like heralds announcing the fall of an empire, or perhaps the dawning of a new one, Zoltar are merchants of inescapable change. Decadent, depraved, glamorous and absurd, be warned: you might like what you see.