Chapter 37: De La Soul 20 Years High and Rising

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Release Date: Summer 2009

Hip-hop has seen more flash-in-the-pan acts over the last twenty years than any other musical genre. Rappers pop up on the mainstream landscape like dandelions, most failing to achieve critical or commercial success before they are plucked and tossed aside. But for every heap of over-hyped emcee that gets weeded out, there is a small crop of truly talented artists who have proven themselves worthy of constant shine in a crowded garden.

Frank Book Chapter 37 celebrates the 20th anniversary of De La Soul, a group that has demonstrated boundless creativity and staying-power throughout their career. De La has maintained an earnest individualism since their debut two decades ago, blazing a trail so many emcees now follow. As Guest Curators, Posdnuos, Dave and Maseo take Frank readers on an intimate guided tour through the group’s history, from the “D.A.I.S.Y. Age” and beyond. Content includes exclusive interviews with De La friends and family, stories from recording sessions and world tours, and never-before-seen photos of the group. The final result is an insider’s look at one of the most innovative, longest-running acts in hip-hop history.

Founding Publishers     Mike and Stephen Malbon
Creative Director     Sir Frank
Guest Curator     De La Soul
Editor In Chief     Frank Green
Managing Editor     Adam Pasulka
Editor At Large     J. Nicely
Reality Editor     Dan Tochterman
Photo Editor     Craig Wetherby
Production Director     Anton Schlesinger
Art Director     Thomas “Bongi” Bongiorno
Lead Designer     Shanti Garcia
Cover Art     Joe Buck
Contributors     Justin Briggs, Tim Brodhagen, Stephanie Chao, the Griffith Family, Sanna King, Jake Lemkowitz, Ricky Powell, Dante Ross, Guy Shipp, Smiles, Synapse
Interns     Padraic Dowd, Billy Fischer, Rana Good, Eric Grebe, Colin Kinsley, Sara Tovey
   
Director of Legal Affairs     Brian J. Marvin
Associate Publisher     Eric Shorter
Marketing Director     Domingo Neris
Distro League Manager     Dave Cove
FDL Sales Manager     Todd Nisbet
Chop Shop General Manager     Mr. Bee
Chop Shop Assistant Manager     Thaiana Cruz
US/Japan Ambassador     Daisuke Shiromoto
Far East Operations Directors     Lyntaro Wajima, Takayuki Shibaki
Far East Logistics     Yosuke Nakata, Tomonori Mitsuo
Industry Relations     Christian Alexander, Daks, Max Perlich

Contents

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Tommy's Boys

Interviews: Justin Briggs
Photos: De La Soul

De La Soul’s long-term history with Tommy Boy Records was the gold standard of positive artist-label relations and mutual growth. Under Tommy Boy’s guidance, the boys became hip-hop icons; and just as De La Soul grew and matured with Tommy Boy, the label also grew and developed through their relationship with Pos, Dave, and Maseo.

Frank151 sat down separately with Tommy Boy founder Tom Silverman, and former label president Monica Lynch, to get the De La / Tommy Boy story, straight from the source.

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Rap De Rap Show

Words: Dante Ross
Images: De La Soul

I will never forget the first show De La Soul ever did, however blurry the exacting facts surrounding the event are. I recently caught up with my brethrens—the De La Souls themselves—verified some of the hazy parts, and got my info fine-tuned. Here’s the 411.

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Royal Family

Words: Adam Pasulka
Photos: De La Soul

Perhaps one of the most innovative, eclectic, and humorous producers of his generation (the New York Times referred to him as “the Black Einstein of hip-hop”), Prince Paul played an undeniable role in the early success of De La Soul. It was Paul’s keen ear, rigorous work ethic, and wry wit that helped carry the group to new musical territory during their formative stages.

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Calliope

Words: Tim Brodhagen
Photos: De La Soul, Chris Julian

De La’s dopeness obviously came from something inherent and intangible. The combined spirit and energy of Dave, Pos, and Maseo would have found its way out into the world one way or another, and it would have been fresh. But it didn’t find its way into the ears of the public from out of nowhere; it came through a very specific place. That place was Calliope Studios.

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