Chapter 38: Surf

Surf legend Herbie Fletcher has carved out an impressive reputation over the last half-century, 
honing his skills as a surfboard designer, filmmaker, business entrepreneur, artist, and of course, 
big wave rider. Growing up in Pasadena, California, Herbie decided at an early age that he wanted 
to dedicate his life to surfing.

A constant innovator, Herbie is responsible for bringing back the longboard surf craze in the early 
’70s, creating Astrodeck traction pads, and introducing the world to tow-in riding. He started 
documenting his friends and fellow wave enthusiasts during what was to become the tube-riding 
revolution of the ’80s. Herbie edited these “home movies” into the magic of the Wave Warriors 
video series, considered a must-see for any serious surfer.

As an artist, Herbie’s art boards, custom sculpture and photographic artwork are in the collections 
of Julian Schnabel, Dennis Hopper, Bruce Weber, and many other celebrities and professional 
surfers of note. A master of so many disciplines, Herbie has recently focused on developing a 
distinct style of designs and logos for surfboards and tees.

Frank151 is pleased to announce that we partnered with the one and only Herbie Fletcher 
to cover the history of surf from the perspective of a veteran influencer. With photographs, 
artwork and stories from Herbie’s personal collection, as well as contributions from an extensive 
network of pros and fanatics, Frank Book Chapter 38 is the pocket-sized, go-to guide for 
all things surf.