Chapter 38: Surf
Release Date:
Fall 2009
Surf legend Herbie Fletcher has carved out an impressive reputation over the last half-century, honing his skills as a surfboard designer, filmmaker, business entrepreneur, artist, and of course, big wave rider. Growing up in Pasadena, California, Herbie decided at an early age that he wanted to dedicate his life to surfing.
A constant innovator, Herbie is responsible for bringing back the longboard surf craze in the early ’70s, creating Astrodeck traction pads, and introducing the world to tow-in riding. He started documenting his friends and fellow wave enthusiasts during what was to become the tube-riding revolution of the ’80s. Herbie edited these “home movies” into the magic of the Wave Warriors video series, considered a must-see for any serious surfer.
As an artist, Herbie’s art boards, custom sculpture and photographic artwork are in the collections of Julian Schnabel, Dennis Hopper, Bruce Weber, and many other celebrities and professional surfers of note. A master of so many disciplines, Herbie has recently focused on developing a distinct style of designs and logos for surfboards and tees.
Frank151 is pleased to announce that we partnered with the one and only Herbie Fletcher to cover the history of surf from the perspective of a veteran influencer. With photographs, artwork and stories from Herbie’s personal collection, as well as contributions from an extensive network of pros and fanatics, Frank Book Chapter 38 is the pocket-sized, go-to guide for all things surf.
| Founding Publishers | Mike and Stephen Malbon | |
| Creative Director | Sir Frank | |
| Guest Curator | Herbie Fletcher | |
| Editor In Chief | Frank Green | |
| Managing Editor | Adam Pasulka | |
| Associate Editor | Eric Grebe | |
| Editor At Large | J. Nicely | |
| Reality Editor | Dan Tochterman | |
| Photo Editor | Craig Wetherby | |
| Production Director | Anton Schlesinger | |
| Art Director | Thomas “Bongi” Bongiorno | |
| Lead Designer | Shanti Garcia | |
| Cover Photo | David Kalama at Jaws by Herbie Fletcher | |
| Inside Covers | “Stalefish” by Dibi Fletcher | |
| Contributors | Dibi Fletcher, Christian Fletcher, Art Brewer, Hank Foto, Walter Hoffman, Greg MacGillivray, Estevan Oriol, Ivory Serra, Travis Simon | |
| Interns | AJ Eguerra, Khaled Elsayed, Christian Hinestrosa, Miguel Reyes, Sara Tovey | |
| Director of Legal Affairs | Brian J. Marvin | |
| Associate Publisher | Eric Shorter | |
| Marketing Director | Domingo Neris | |
| Distro League Manager | Dave Cove | |
| FDL Sales Manager | Todd Nisbet | |
| Chop Shop General Manager | Mr. Bee | |
| Chop Shop Assistant Manager | Thaiana Cruz | |
| US/Japan Ambassador | Daisuke Shiromoto | |
| Far East Operations Directors | Lyntaro Wajima, Takayuki Shibaki | |
| Far East Logistics | Yosuke Nakata, Tomonori Mitsuo | |
| Industry Relations | Christian Alexander, Daks, Max Perlich | |
| Digital A/V Coordinator | Rana Good |
