The MAD DECENT Lace-Up
Thursday, June 5th, 2008Anyone who’s serious about going to the best parties in town — whether you live in London, Sydney or Philadelphia — likely knows about Diplo and his Mad Decent label/crew. If you don’t, then you really need to start paying attention to what the rest of your generation’s up to. Frank151 recently had the opportunity to get down with Jasper, co-founder of NY’s own Turntable Lab and, more recently, label manager at Mad Decent.
Jasper was nice enough to lace us with the exclusive streaming audio of Blaqstarr’s new King of Roq mixtape (go check it now, on Radio151) and to share his thoughts on the difference between retail and record label, and what’s going on with Mad Decent’s global-street chic….

JASPER: I’d been doing Turntable Lab for awhile. I started directly out of college, and by the time I left, I’d been doing it for eight-plus years. I mean, it’s retail. That’s basically what it boils down to. We tried to make it fun, but the grand majority of our day is retail — budgeting, doing inventory, ordering…. I guess I just got kind of tired of it after awhile. So I’m just trying to take a break from that. I’m still co-owner of the company, but I’m not really working there anymore. The opportunity came to do Mad Decent, and that seemed like an interesting thing to do, so I thought I’d just jump into it.
FRANK151: How is the Mad Decent experience different from Turntable Lab for you? How are you doing things differently?
JASPER: I mean, it’s two completely different things. Doing this is a much more fluid job for me. As Turntable Lab, you’re pretty locked down. You’re in the office, just kind of banging it out … [Mad Decent] is a much more … modern job. I can work from anywhere. But it’s one of those things, where you’re like, “when does work end and private life begin?” It’s got its ups and downs — sometimes the girlfriend doesn’t believe me when I’m like, “No, really, I have to go out!” You know?
But I’m definitely excited to be working with Mad Decent. I’m excited for all the things we can do together. All the things we are doing, all the things we will do.
FRANK151: Is there something you particularly enjoy about being there at the start of something new?
JASPER: I really enjoy being in the beginning of a company. That’s the thing I most enjoy, actually… Building stuff up. It’s an appealing thing, to be in on the beginning and working on — not that Mad Decent wasn’t already established, but in the next year — a legitimate record label, you know? Working with [Diplo], working with the artists, organizing the release schedule, all that. The other cool thing about Mad Decent, like what Turntable Lab was, is that it’s kind of whatever we want to make it. We can just kind of do whatever we want , sell whatever we want. It’s undefined as to what a record company can be, so we can do it with more of a lifestyle approach. It’s pretty hard to make money just doing one thing — but with Mad Decent, the style can be anything. We’ll put out a baile funk record, then Baltimore club record. [Ed. Note — you can find a list, in order, of Mad Decent’s upcoming releases at the end of this interview]























