A retail shop on Boston's Newbury Street specializing in selling brightly colored T-shirts that are creatively laid out in baker's racks to resemble... well cupcakes!  Each shirt has the image of a cupcake where you'd least expect it: the Statue of Liberty holding a cupcake; Marilyn Monroe with a tiny cupcake-shaped mole; and the cupcake-and-crossbones motif that has become the store's signature design.

The owner, Johnny set it up like a well-laid trap: He planted a giant dough machine in the window, and made sure the glass bakery cases and stainless-steel cooling racks were visible from the street. All day, hungry passers-by come in asking for cupcakes. And as the crowds flow in, they begin to realize that this shop has nothing to do with food - they just sell clothing. Check it out if you're in the market for buying T-shirts clad with cupcakes.