Ground Lift Media & Jugrnaut Chicago are teaming up on October 1st, 2010 to commemorate another successful year! Respectively celebrating their 4th & 3rd year anniversaries, together these companies have worked tirelessly towards promoting, nurturing, and building Chicago’s Hip-Hop and Urban Fashion scenes. Join us as we look forward to another 365!

Produced in conjunction with online media partners Rubyhornet.com & Fusicology.com, this anniversary concert will feature performances by Universal/Motown recording artists Pac Div (the official Grown Kids Syndrome album release concert), local legends Mic Terror, Que B.I.L.L.A.H. & Timbuck2, as well as DJs TREW (of Ground Lift Media), Matt.Boy.White., & Manny Muscles (both of Jugrnaut).  Hosted by Awdazcate.

As an exclusive anniversary bonus, Ground Lift Media will be hosting a contest where local musicians can register to win an opening slot on an upcoming Ground Lift Media-produced event! Boasting a concert resume which includes sold out shows with national recording artists like Little Brother, Wale, Mayer Hawthorne, Blu, & Tanya Morgan; Ground Lift Media concerts offer artists high levels of focused exposure, promotion, and branding. Contest details can be found here (http://bit.ly/9g0mU9).  Swag bags courtesy of Jugrnaut, Mishka, 10Deep, & more!

Event Info:
Pacific Division w/ Mic Terror, Que B.I.L.L.A.H, Timbuck2, DJs TREW, Matt.Boy.White., Manny Muscles, Awdazcate.

Friday, October 1st, 2010
Subterranean
2011 W. North Ave.  Chicago, IL
Doors 10pm, 17+, $13 presales at subt.net

Fans will be invited to meet and greet Pac Div in-person at Jugrnaut (427 S. Dearborn Chicago, IL) 6pm-8pm, immediately before the show at Subterranean.

Pac Div Biography:

As Hip Hop attempts to regain its definition, fans have already defined it with Southern California trio, Pac Div.  The group consists of brothers, Like and Mibbs, along with longtime friend BeYoung.  The three came together in high school.  While new talents strayed towards microwave music that trades quantity for quality, Pac Div crafted an original sound timeless sound influenced by the golden era of hip hop.

In 2006, Pac Div released a thematic mix tape. The tracks chronicled day-jobs, trying to appeal to the fairer sex without fat pockets, restoring a Black presence in Hip Hop, and carefully coifed wardrobes amidst the pursuit of glory. The results were jarring, the unsigned group landed on the pages of many magazines,  Vapors, Urb, Source, XXL, Billboard, Rolling Stones, and 944 Magazine.  As well as a large internet presence followed.

During the course of the group’s development, Hip Hop superstars began to notice.  With Myspace love alone, Pharrell Williams of The Neptunes reached out to affirm that Pac Div is making innovative and fun music.  After that, a chance meeting with The Roots’ Questlove in a Los Angeles record store led to a passed demo – which shockingly then led to the drummer personally calling the group to also extend support. In Addition to Snoop Dogg shouting out on one of his songs, the group received approval from Talib Kweli, 9th Wonder, and Ludacris.  Rather than crutch these endorsements on album covers and Myspace banners, the trio matter-of-factly reminded fans that this was no overnight success.

Offers from major labels followed, the group found a home with Universal Motown Records and readying for their debut release, Grown Kid Syndrome late 2009.  The album delightfully forgets the tangents rap music has taken in the mainstream and simply affirms that good music is timeless.  Pac Div is crafting their album are focused on making sure their live show is well…live. The group has toured domestically and internationally with heavy hitters and tastemakers alike, Nas, Q-tip, Busta Rhymes, ICE- T, and Ludacris.