Motivation is a premium specialty boutique located in Ann Arbor, Michigan right on the University of Michigan's campus. Co-owned by Dj Mick Boogie, the doors opened in October 2007 as one of the state's only specialty boutiques to cater to streetwear fashion and culture. They carry apparel for both men and women that is creative, cutting edge, and influential. The brands they stock are hand-selected and very limited in distribution; they are largely independent and not found in traditional retail outlets.