The sight of several burly men gawking at and drooling over shoes may make you think you're in a bizarro world, but that's just what happens everyday at Undefeated. The store stocks a couple dozen pairs of cool sneakers, displayed like the scarce commodities that they are. Many of the kicks are imported limited edition models not generally available in your regular sneaker shop. Some come from small foreign manufacturers. A few are ...

Flirty blouses, crochet minis, tiered lace prairies, polka dot sleeves, oh my! Step inside the head of Nony Tochterman, and escape into a fantasy "Fashion Island". Bold colors, vivid detail, retro trends with modern twists, this is Petro Zillia. Born in 1996, Petro Zillia takes a whimsical look at high fashion using luxurious fabrics and innovative ideas. Joss Stone, Paris Hilton, Lindsay Lohen and Mischa Barton are just part of Petro Zilla's ...

Huf is skate shop, sneaker geek heaven and hip clothing boutique rolled up into one (or three rather). The 808 Sutter and Hayes street locations are all about sneakers. Retro sneakers, classic Vans, a ton of Nike, along with some brands you're hard pressed to find outside of New York. The sneakers are set up gallery style for maximum effect. Next door to 808 Sutter, 816 Sutter is not so much skate shop as skating lifestyle boutique. Skatewear ...

SURU (which means “hand printed” or print by hand” in Japaneses) is a concept retail store and brand. The vision is simple: combine the world of art and fasion into a retail store that caters to today’s ever growing demand for high end street wear and fasion forward consumers. Like art, the focus is on exclusivity and rarity where limited edition apparel, vinyl toys and books are the focus of the retail space. Since it’s inception SURU ...

Reserve opened in 2006. it serves as a flagship store for all labels produced by the Freshjive manufacturing company. It also specializes in unique vintage books and magazines related to graphic design, photography, and all things pop culture. Exhibtions are held at various time throughout the year.

Stussy's spin on surfer/skater clothes has become an institution over the years. The label's hip factor has fluctuated, but its survival is testimony to how deeply rooted it is in urban youth culture alongside hip-hop grooves and graffiti art. For women, carefully designed skirts and tops exude high-fashion attitude. Outerwear is an emphasis, with a range of light and medium jackets to fit the cool SoCal climate.