If you’ve ever watch Rob Dyrdek’s Fantasy Factory on MTV, chances are you’ve seen him wearing some t-shirts from Los Angeles-based Rogue Status. Originally founded by snowboarder/skaters/sneaker heads Jo Esbensen, Jasper Watts, and Rex Hollway, the brand got a huge boost when Dyrdek and Famous Stars and Straps founder and Blink 182 drummer Travis Barker signed on as partners. Soon after, the Rogue Status crew opened a flagship store on Main Street in Venice, CA, proudly reppin' AWOL status all day everyday.

After starting out small the brand, quickly gained notoriety with their infamous Gun Show Print, voted #9 by Complex Magazine’s Top 100 T-Shirts of the 2000s. Today the Easy Company boys have their hand in everything from snowboard clothing to a full-blown motor sports division, and have become fixtures in the Gumball 3000 rallies.

If you stop by the store on any given day, you’ll likely find the crew posted up on the bench outside, skating around and soaking up the SoCal sunshine. With the brand new beachfront Venice skatepark just a couple blocks away, this little zone of is quickly becoming the heart and soul of the Venice lifestyle.—LN