SURU (which means “hand printed” or print by hand” in Japaneses) is a concept retail store and brand. The vision is simple: combine the world of art and fasion into a retail store that caters to today’s ever growing demand for high end street wear and fasion forward consumers.

Like art, the focus is on exclusivity and rarity where limited edition apparel, vinyl toys and books are the focus of the retail space. Since it’s inception SURU has gained world- wide recognition due to it’s affiliations with Joe Hahn who is co-owner of the brand and a member of the rock band Linkin Park. Situated on the infamous Melrose strip, the SURU retail experience is innovative and minimalistic in design, with a conveyor belt revolving around the store showcasing it’s t-shirts.