If you watched the Half-Pipe Snowboard competition in the Olympics, you may have noticed that a slew of the boarders were wearing snowboard pants that looked just like denim. We all know snowboard pants aren't made of denim, but of course everyone loves the look of it. Analog Clothing has been using their photo-real sublimation technique for the past 3 years. This is a technique used to create garments that look exactly like, say, denim, or flannel, but are not. This process allows for exact reproduction of digital art and photos onto synthetic fabrics, and is limitless in the possibilities when applying artwork to wearable, Analog technical garments.
The process of sublimation printing differs from traditional “roller,” or “wet” printing in that artwork can be separated and reproduced in a similar fashion to print magazine or paper media rather than through the tedious and sometimes limiting process of separating detailed artwork into single color plates or screens similar to traditional silk screen printing process.
The first two seasons of this, Analog used this technique in creating garments for (our buddy) Trevor Andrew's signature line, and this current winter season (2010), they took it to a whole new level with the Altar Jacket, a faux sublimated denim, basically a leather biker jacket with patches and zip off sleeves (available now, $259.99 retail).
Read more after the jump.
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